How can i observe my customers/consumers in real life?
Discover how they navigate inflationary pressures with ethnography.
Ethnography
Ethnography allows you to develop relationships with respondents – in-home and/or digitally - probing behaviors, contexts, influences, and decision-making processes to uncover key insights. Digital ethnography leverages these principles longitudinally to better understand people’s behavior through 1:1 calls and self-recorded video tasks.
Indicative investment and timing
$40-80k
6-9 weeks
Deliverables & Outputs
Curated video highlighting real moments of consumer behavior and decision-making. The videos are accompanied by a written report, together communicating key insights and recommended actions in a powerfully engaging way.
