Create greater value perspections by applying BSCI principles

Identifying behavioural solutions

We identify the behavioral mechanisms that underpin perceptions of value and identify ways brands can best deliver on these to change behavior.

Indicative Investment & Timing

$50k-$150k

Timing TBD based on scope of engagement.

Illustrative Deliverables & Outputs

Framework of key behavioral mechanisms that shape perceptions of value Workshopping to develop design briefs for interventions to combat negative impacts of inflation on consumer behavior.

Case study

Real issue

This company’s brand team wanted to create differentiation for one of their brands (Brand A) – to stand as premium brand with better ingredients. Business objective in mind: drive trial/penetration of and build basket size.

Real insight

1. Understand | Discovery & interviews
   Stakeholder interviews with key brand team members + Review key documents related to brand value strategy and activations.
2. Assess | B.Sci. audits & evaluation
   Collateral assessment of the client’s current collateral to assess effectiveness in conveying value beyond price.
3. Refine | Ideation & pre-screening
   Joint Ipsos-Client ideation session created 90+ ideas for consciously conveying value. Ideas were screened with DUEL and top-26 ideas identified.
4. Validate | Identification of winning ideas
   A monadic quantitative test was conducted on Ipsos.Digital platform among rep category shoppers to identify lift in PI, value, and brand associations.

Real outcome 

The client team gained insight into how to boost perceptions of value and build better retail stories. The approach is ready to be rolled out to other brands and markets.