Behavioural Science

Ipsos is proud to support The Human Advantage 2026, a flagship event bringing together some of the world's leading experts and key industry figures to explore how behavioural science, AI, and human intelligence can address the critical challenges facing businesses and society. Here's a look back at two days of live coverage.

Read our new Ipsos POV to find out why behavioural measurement is the new competitive advantage for brands.

Uncover the insights shared by our experts during the ESOMAR 2024 event.

Discover your profile and create a lasting impact.

A cross-cultural framework for emotion measurement.

Understand the underlying mechanisms that shape consumers' behaviours to drive change.

The total product experience is driven by more than just sensory signals.

Navigating the new world with tech-enabled product innovations.

People want to live in a more sustainable way, but a range of barriers prevents them from doing so. Behavioural science offers actionable strategies to close the say-do gap.