Behavioural Science


Does your team have enough empathy? Take Ipsos' quizz to find out!

Discover your profile and create a lasting impact.
Behavioural Science Publication

Emotions around the world

A cross-cultural framework for emotion measurement.
Customer Experience Publication

Listen to us - A selection of Ipsos' finest podcasts

Our experts and their guests chat about culture, emerging trends, product innovation, customer experience and much more.
Behavioural Science Publication

Create greater value perspections by applying BSCI principles

Understand the underlying mechanisms that shape consumers' behaviours to drive change.
Product Testing Publication

We’re more than our senses: Taking product development to the next level

The total product experience is driven by more than just sensory signals.
Innovation Publication

Connected CPG

Navigating the new world with tech-enabled product innovations.

The Say-Do Gap

People want to live in a more sustainable way, but a range of barriers prevents them from doing so. Behavioural science offers actionable strategies to close the say-do gap.

[EVENT] Behavioural Science Summit 2021

On September 22, join us at the Behavioural Science Summit: Understanding and influencing behaviour.
Behavioural Science Publication

Time to Decide

Measuring response time for innovation and brand growth.