MISFITS
HOW CREATIVITY IN ADVERTISING SPARKS BRAND GROWTH
What is Misfits?
Creativity is celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, and its pursuit invites uncertainty, with corporate boardrooms demanding certain, stable returns.
About Misfits
A word on creativity by Effie
Fortune favours the bold
Marketing is the business of changing minds and changing behaviour and changing outcomes. It is the art and science of making a difference. Creating effective marketing is not easy. It requires insight and inspiration. Passion and creativity. Rigor and analysis. All guided by a relentless everyday focus on effectiveness.