MISFITS
What is Misfits?
Creativity is celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, and its pursuit invites uncertainty, with corporate boardrooms demanding certain, stable returns.
Misfits Stories
In the race to produce content at lightning speed, many advertisers overlook the essentials of impactful storytelling. In doing so, brands are limiting their creative effectiveness and ROI.
We know that storytelling has the power to change behaviour and attitudes. So why then, is half the advertising industry delivering sales style pitches, focussed on product features to disengaged audiences?
You’ve discovered the what and why in Misfits: How Creativity in Advertising Sparks Brand Growth now find out the how in Misfits Stories: The Power of Storytelling in Creative Effectiveness.
Behind the Scenes of Misfits Stories
In this video, hear from Sir John Hegarty and Ipsos’ Adam Sheridan as they explore the forgotten art of storytelling in advertising through the world of Misfits Stories. Using the key learnings and creative principles behind the Misfits approach, they reveal how storytelling creates emotional impact, cultural resonance and more effective advertising. Through fresh insights, perspectives and case studies, they unpack the creative levers that make stories stick.
About Misfits
A word on creativity by Effie
Ipsos x Effie: A global partnership inspiring marketing effectiveness
Marketing is the business of changing minds and changing behaviour and changing outcomes. It is the art and science of making a difference. Creating effective marketing is not easy. It requires insight and inspiration. Passion and creativity. Rigor and analysis. All guided by a relentless everyday focus on effectiveness.