Get the book

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Want to unleash best-in-class creativity and ignite effective advertising? Discover more about the role of creativity and how trusting in a ‘Misfit Mindset’ that embraces uncertainty to pursue the extraordinary has more business value than the safe and ordinary.

Order your copy here for Australia and New Zealand and here for Europe and the rest of the world.

All proceeds will go to the Ipsos Foundation dedicated to developing a global outreach programme to support educational initiatives for underprivileged children and adolescents around the world.

To harness creativity to power more effective advertising, please reach out to Creative Excellence at Ipsos.