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​​Misfits | Available now on

Want to unleash best-in-class creativity and ignite effective advertising? Discover more about the role of creativity and how trusting in a ‘Misfit Mindset’ that embraces uncertainty to pursue the extraordinary has more business value than the safe and ordinary.

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All proceeds will go to the Ipsos Foundation dedicated to developing a global outreach programme to support educational initiatives for underprivileged children and adolescents around the world.


To harness creativity to power more effective advertising, please reach out to Creative Excellence at Ipsos.

Misfits | Available now!

About the author


Adam SheridanAdam Sheridan is the Head of Global Products and Analytics for Creative Excellence at Ipsos.

He has worked in research for two decades, specialising in advertising, movies and entertainment, measuring the effects of paid advertising to grow brands and content experiences to grow audiences.

Adam is a key thought leader at Ipsos and author of several industry recognised papers, identifying the experiences that brands can use to maximise their business outcomes.




The power of you | brand assets | media | IpsosLast impressions also count


we deont need coverSelling Creative Research Short?


The Power of You

Why distinctive brand assets are a driving force for creative effectiveness

Last impressions also count

How to evoke an emotional response to leave strong branded memories

We Don't Need To Talk About Ads

Why only some advertising gets talked about on social media and becomes famous

Selling Creative Research Short?

How creative research can help measure and fuel long-term campaign effects




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Praise - Gregory Coleman - Amazon 

Praise - Paul Kemp-Robertson - Contagious