Creative News & Views
Latest article in the spotlight
 | Misfits and the Machine: Why AI alone can’t crack creative effectiveness In the second of Ipsos’ AI in Advertising papers, we reveal the benefits and limitations of using AI in advertising production. Through a series of case studies, this paper explores how human-led and AI-led ads compare on capturing attention, delivering creative experiences, and producing creative ideas, and whether a machine can create effective advertising. |