Creative News & Views
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 | Campaign Effectiveness Ignited: Unlocking cross-media synergy with TV and social media Digital's share of advertising expenditure is expected to reach 80% by 2028, thanks to its advantages in terms of precision, proof and price. And social media has become the largest channel for advertising investment globally, and its growth is accelerating, so where does traditional media fit in? In this new Ipsos Views paper, we reveal the key findings from an analysis of cross-media campaigns, and outline that success lies in the strategic integration of digital and traditional media. Read on to discover how a multi-channel approach creates a multiplier effect that turns reach into action. |