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The biggest beauty influencer isn’t who you think it is
New global study looks at beauty standards, ideals, and routines. With all of the attention paid to online beauty influencers, beauty brands may be missing out on a key target: mothers.
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[WEBINAR] The future of AI-powered consumer understanding
September 25 - While understanding consumer decision making is often a key goal in market research studies, this effort can be complicated by various factors including the influence of third parties.
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[WEBINAR] The Future of CX for L&G: 5 Key Ingredients
September 24 - This, our fourth in a series of Lottery & Gaming webinars, focuses on driving customer experience, and therefore your business.
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[EVENT] Mind the gender gap: the finance sector's big opportunity
September 24 - This new event analyses more than 40 years of FRS data and brand new research with women to reveal the differences in financial engagement across products, services, channels and communications.
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Global consumer confidence remains unchanged at its highest level in 2019
Strongest gains in optimism observed in Argentina, Turkey, China, and France; Japan, Spain, India, and Sweden see significant drops.
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Happiness is receding across the world
New global Ipsos study confirms a long-term decline in the percentage of adults who consider themselves happy.
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[EVENT] O’CannaBiz Conference 2020
Fall 2020 - The more you know, the better you can plan for growth – that’s the topic Ipsos’ Michael Rodenburgh and Nielsen’s Cynthia Pachovski will discuss during their presentation at this year’s cannabis industry conference.
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Segmenting US affluent travelers
With vacation season in full swing, many of us are solidifying last-minute travel plans or checking off final to-dos before heading out to enjoy some time away. While Summer offers the chance to escape the daily routine, for some, travel is top of mind year-round. This is definitely true for affluent consumers who spend 49% of the total dollars in the travel category, despite being just 17% of the total population. This month we’re taking a deeper dive into our latest Affluent Survey Data to provide a quick snapshot of five easily targetable Affluent Traveler segments.
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[WEBINAR] Activating the Laws of Growth with Behavioral Science
On september 19, join us for a complimentary webinar exploring the basics of creating distinct brands.
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War on plastic heats up as beverage giants push water in a can
One in five say the responsibility to reduce packaging falls on the company that produces the goods.