The laws of growth has called into questions many of the “known” assumptions of brand growth. This approach has provided a number of tenets to use to build your brand – such as being distinct and being top of mind. While there is growing acceptance that brands should do this, HOW to do so remains opaque.
Join us for a complimentary webinar exploring the basics of creating distinct brands. Using a combination of behavioral science best practices, case studies, and validated research we will explore:
- why traditional differentiation strategies often fail
- how to create brand elements (and products) that are truly distinct
- how to drive mental availability, both short and long-term.
Across the range of topics, we will discuss direct application to your go-to-market strategy and ways to validate your efforts with market research.
Jesse Itzkowitz, Senior Vice President and Behavioral Scientist, US, Behavioral Science Center
[WEBINAR] American Family Media Experiences 2020
February 19 - This month we're previewing some of the insights our newest survey revealed: American families are exposed to more and more media choices to build their family lives around. View our on demand webinar featuring new data and evolving trends in the American family’s media experience.
[WEBINAR] Introducing BI-style reporting for Social Media Intelligence
October 8 and 10 - Taking the best-of Business Intelligence (BI) tools, and the best-of Social Media Intelligence, you now have a faster path-to-insights with the new Synthesio reporting experience. Now, you don’t need to be an expert to get expert reporting.