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Cultural Intelligence - How can brands and communication travel across cultures?
How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?
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Appointment of Jean-Michel Mabon as Head of Mergers and Acquisitions
Ipsos is pleased to announce that Jean-Michel Mabon has been appointed as Head of Mergers and Acquisitions, following the launch of Ipsos growth plan in June.
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Three in five globally say their healthcare system is overstretched
However, half of those surveyed across 34 countries describe the quality of their country’s healthcare service as good.
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Pandemic concerns recede, inflation looming public consumption – Ipsos study
The Ipsos SEA Ahead survey ran across Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam in May and June 2022.
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What worries the world - September 2022
Inflation is the top global concern for the sixth month in a row with four in ten choosing it as a worry.
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Global consumer confidence remains muted
Expectations Index continues its decline as sentiment remains low among the world’s most advanced economies.
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[Webinar recording] Ipsos CX Global Voices 2022
Join Ipsos CX experts to review the results of the Ipsos 2022 CX Global Voices Survey.
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Seven tips for putting your Artificial Intelligence to work
Synthesio expert shares advice for how to ride the AI wave.
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Beyond omnichannel to convergent commerce
Convergent commerce is the integration of online and instore experiences that allow shoppers to buy from anywhere, anytime, anyhow. The pandemic accelerated the digital transformation of shopping, ushering in a huge surge in expansion of multi-channel experiences for consumers, including mobile, social and livestreaming commerce, direct-to-consumer, buy-online-pickup-in-store (BOPIS), to name a few. As a result consumer journeys have changed, becoming more complex and less linear, based on their own commerce ecosystems of default go-to brands, retailers, channels and touchpoints.