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Ipsos Encyclopedia - Usage & Attitude Surveys (U&A)
A usage and attitude (U&A) study involves research which aims to 'understand a market' and identify growth opportunities by answering questions on whom to target, with what and how.
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Data Dive: Millennial myths vs. realities
In five infographics, we uncover a few eye-opening opinions about the generation that grew up in the shadow of the 9/11 attacks and the Great Recession.
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Data Dive: Gen Z myths vs. realities
In five infographics, we uncover some surprising opinions of those coming of age amid climate change, inflation, pandemic and war.
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Ipsos Update – August 2023
Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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What Worries the World – July 2023
Inflation has now been the top global concern in our What Worries the World survey for the last 16 months.
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Sustainability: All on the same page?
Do we really understand what people mean when they talk about sustainability, and does it hold the same meaning for everyone?
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ESG across borders: The cultural context
The domain of ESG stretches across a broad range of themes that are just as complex as they are far-reaching.
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Envisioning the future of user experiences
Good UX practice can positively impact customer acquisition, retention, and engagement. Take a peek behind the curtain at the Ipsos approach to UX and how we ensure our clients deliver business results with great UX.
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ESG Council Report 2023
Established in 2023, the Ipsos ESG Council brings together senior level executives with responsibility for sustainability and the development of ESG best practice from some of the most respected corporations in the world.