Flair Brazil celebrates its 10th edition!
Despite a turbulent decade full of twists and turns for Brazil, there have been many important developments indicating positive prospects for the future – with both nostalgia and perception playing significant roles.
With this in mind, this year’s edition of Flair Brazil features analysis from our local experts on a series of topics, including:
Inflation
During the Covid-19 pandemic, we saw inflation rise around the world as companies reduced their production capacity in the face of uncertainty caused by an abrupt drop in demand. Since then, new challenges have arisen in the face of the rapid renewal of consumption and the return to "normal". We look at what this means for brands and how innovation is more important than ever – along with some examples of brands in Brazil that are adapting their strategy in response to changing consumer needs.
Brands and social purpose in a politically divided time
We are in an era where neutrality is impossible – sometimes what you say is more important than what you do. However, nearly six in 10 Brazilians think many brands use the language of social purpose without committing to real change. While being 'open and transparent' is a big trustworthiness driver for Brazilians, being seen as inauthentic is not good. We discuss the need for brands to establish clear guidelines for implementing ESG and incorporate sustainability into all aspects of their operations.
Digital extremism
In the 2018 presidential election, we saw political polarisation reach unprecedented heights in Brazil. It was a dispute that intensified in the 2022 elections and that, with victories and defeats on both sides over the last few years, has no prospect of ending any time soon. But how did Brazil become so divided? In this article we look at how the rise of technology and the development of algorithms are feeding political polarisation.
Gender equality in the workplace
In Brazil, the Ipsos 2023 International Women's Day survey revealed less than half of the population (47%) recognise gender equality as something that benefits both men and women. It is clear it is still a challenge to widen the understanding that gender equality is something that benefits everyone and not just one group. We examine what this means in the workplace, and why setting clear and evidence-based targets – which can be monitored and assessed – should be the starting point for achieving positive impact.
![[Webinar] KEYS: Global Trends - The Uneasy Decade](/sites/default/files/styles/list_item_image/public/2025-09/image/minisite/keys0925.png?itok=3oAiYcxm)
