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Voice of the Customer
Listening to the Voice of your Customers (VoC). Creating a single source of customer truth.
Benchmarking & In-Market
Measuring up to customers’ expectations and vehicle ownership position.
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[WEBINAR] The Future of Loyalty: Mystery Shopping for L&G
July 17 - This, our third in a series of Lottery & Gaming webinars, focuses on what’s hot in mystery shopping research.
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[WEBINAR] Future trends - Five disruptors & the implications for healthcare market research
July 16 - View our on-demand webinar to discover five “disruptors”, the implications for pharma, and the innovative market research solutions to address each.
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Ipsos Update - June 2019
June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.
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Seven steps to designing a better mystery shopping programme
A seven-step guide for organisations to derive more value from a better mystery shopping programme.
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Mind the gap: Why what a brand promises and what it delivers matter
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
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Retail audits: Everything you need to know for 2019
Despite the immediate convenience of online shopping, the bricks and mortar retail industry is standing strong against the competition. By understanding where they stand in the market, retailers can create effective and informed strategies to keep traffic as high as possible. As the industry is ever changing, this is what they can expect over the coming year.
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[EVENT] The Brand Builders Fight Back
We hope that you can join us on 18 June for what promises to be an entertaining and enlightening evening investigating long-term brand building and the benefits of a strong brand.