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How should I optimize my product mix for this inflationary context?
The Inflation Product Mix Optimizer helps you identify what choice trade-offs are people willing to make now.
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Communicate around price and value in times of inflation
Learn how consumers perceive the value of your products and services and identify the best creative ideas.
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How to build a pricing resilient product portfolio through innovation?
Check your innovations' pricing resilience.
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How do I keep my teams connected to our customers and consumers?
The Empathy program helps you develop an intimate understanding of the choices they are making and the pain points associated with those choices.
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Create greater value perspections by applying BSCI principles
Understand the underlying mechanisms that shape consumers' behaviours to drive change.
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How can i get a deeper understanding of the impact inflation is having in people’s lives?
Communities allow a better understanding of the implications of inflation for brands and sectors.
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How to increase permissibility to pay and premiumize my products
Ipsos' solutions allow you to identify claims and positions that carry the strongest permissibility to pay.
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How to organically monitor how inflation impacts my category and brands?
Social listening allows you to monitor social conversations and search.
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What can we do immediately to optimize our retail category plans; both in store and online?
Ipsos gives you access to the insights you need to adapt to the inflationary environment.
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What are customers’ expectations and needs of brands, as the cost-of-living increases?
Learn how to design and deliver the customer experience that will meet these changing expectations.