New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
Why only some advertising gets talked about on social media and becomes famous
Tracking survey data shows how threats associated with the pandemic and expectations in eight countries have changed over the past year
La ciencia detrás de la construcción de relaciones sólidas en tiempos difíciles.
Revisiting brand-building during the COVID-19 pandemic.
In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …
Youth perceptions on their education and their future.
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.
Te damos la bienvenida al número de marzo de Ipsos Update, nuestro resumen de los estudios y reflexiones más recientes de los equipos de Ipsos en todo el mundo.
Te damos la bienvenida al número de febrero de Ipsos Update, nuestro resumen de los estudios y reflexiones más recientes de los equipos de Ipsos en todo el mundo.
