Insights Hub

All content

• 

  Public opinion Survey

  Heading into 2026 midterms, Americans back policies targeting lower healthcare costs

  Latest Axios/Ipsos American Health Index: Americans support renewed health insurance subsidies, ongoing mail access of mifepristone; GLP-1 use continues to climb

  06.22.26
• 

  Consumer Behavior Survey

  Ipsos Consumer Tracker

  Strong majority open to purchasing private label brands

  06.22.26
• 

  Society Survey

  Retail and Shopping: Essential data and insights

  From subscription services and e-commerce to tariffs and boycotts, the ways we shop and spend are in flux. Here’s Ipsos’ top data and analysis on what you need to know.

  06.22.26
• 

  B2B Publication

  Trust as the Ultimate Wireframe: UX in the AI Age

  Here’s how UX researchers can navigate the central tension of AI: the promise of speed vs. the peril of losing user trust.

  06.16.26
• 

  Public Health Survey

  Americans care about oral health, but miss connection to whole body health

  A P&G and American Academy of Family Physicians survey explores American dental habits and Americans' understanding of the connection between dental health and full body health.

  06.16.26

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

  Subscribe

• 

  Consumers Publication

  Turn Behavior into Business: How Real-Time Consumer Insights Drive Sustainable Brand Growth

  Here's why behavioral measurement is the new competitive advantage for brands.

  06.16.26
• 

  Polling Survey

  Two in three Americans say U.S. democracy is in danger of failing

  Findings of a new Reuters/Ipsos poll conducted June 12-15

  06.15.26
• 

  Innovation Publication

  Concept Testing with Digital Twins

  By using AI-powered virtual consumers, digital twin models provide accurate predictions of product acceptance in mere hours, not weeks, allowing for the instant mass screening of product ideas.

  06.15.26
• 

  Brands Publication

  Creativity Over Clicks: Reclaiming Retail Media for Brand Building

  Retail media is on track to overtake traditional TV in ad spend, but the industry is treating its fastest-growing channel as a creative wasteland.

  06.15.26
• 

  Politics Survey

  Latest U.S. opinion polls

  What are the data and trends shaping America today? Explore our latest opinion polls to learn more.

  06.15.26
• 

  Polling Survey

  Where Republicans and Democrats stand on AI data centers

  Five charts exploring how Republicans and Democrats feel about AI data centers and what that might mean for the road ahead

  06.12.26