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  • The power of you: why distinctive brand assets are a driving force of creative effectiveness

    In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.

  • Ipsos acquires a majority stake in Askia

    Ipsos is pleased to announce the acquisition of a majority stake in Askia, a leading survey technology provider to the market research industry for more than 20 years.

  • 5 steps for developing an influencer marketing strategy with Lizzo

    It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.

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