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  Sondaggio

  Ipsos acquires a majority stake in Askia

  Ipsos is pleased to announce the acquisition of a majority stake in Askia, a leading survey technology provider to the market research industry for more than 20 years.

  11.02.20
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  Ipsos Update Pubblicazione

  Ipsos Update - September 2019

  Our monthly round-up of research and thinking from Ipsos around the world.

  06.02.20
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  Ipsos Update Pubblicazione

  Ipsos Update - February 2020

  This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.

  06.02.20
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  Sondaggio

  5 steps for developing an influencer marketing strategy with Lizzo

  It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.

  31.01.20
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  Pubblicazione

  Straw Wars: Plastic Reduction - a new battleground for Brand Reputation

  Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …

  31.01.20

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  La newsletter mensile per rimanere aggiornato con le ultime ricerche, sondaggi e novità provenienti dal team Ipsos in Italia e dal mondo.

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  Sondaggio

  What Worries the World - January 2020

  Poverty & social inequality continues to be the greatest concern worldwide. We start the year with 61% globally saying that things in their country are heading in the wrong direction, up four points on 12 months ago.

  30.01.20
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  Comportamenti di Consumo Pubblicazione

  L’evoluzione del comportamento degli acquirenti nel 2020

  In un mondo in continua evoluzione, i retailer devono adattarsi per rimanere rilevanti e competitivi.

  29.01.20
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  Pubblicazione

  The WISE Global Education Barometer 2020

  Youth perceptions on their education and their future.

  24.01.20
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  Lavoro Sondaggio

  Soltanto un terzo dei lavoratori si aspetta che il loro lavoro sia automatizzato

  Un’indagine Ipsos per il World Economic Forum rivela che la maggior parte degli adulti occupati in tutto il mondo crede di avere le competenze necessarie per l’automazione del proprio lavoro.

  23.01.20
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  Cambiamento climatico Sondaggio

  Salvare il Pianeta inizia a casa

  L’indagine per il World Economic Forum rileva che due adulti su tre affermano di aver modificato il loro comportamento per la preoccupazione del cambiamento climatico; le azioni principali riguardano l’utilizzo di acqua e di energia a casa, la gestione dei rifiuti e le scelte alimentari.

  21.01.20
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  Sondaggio

  How important is sustainable fishing when it comes to what you eat?

  More than 3 in 4 people support banning stores & restaurants from selling endangered fish.

  20.01.20