Ricerca
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Sostenibilità, come comunicano le imprese?
Il 65% degli italiani crede nella sostenibilità ma le imprese devono comunicare meglio il loro essere responsabili. Un’analisi di Ipsos per il Salone della CSR e dell’Innovazione Sociale
di Milano il 2 e 3 ottobre
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Mystery Shopping in the Luxury Industry
In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.
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How Mystery Shopping Drives Better Automotive CX Performance
Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?
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The Future of Mobility - Electrification
The mobility is constantly changing and vehicles become less polluting. Electric vehicles have been known for a decade but they attract more and more consumers, due to a major concern regarding environment and the rise of gasoline price.
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Customer Centricity: from Stance to Reality
More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour.
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When Difference Doesn’t Mean Different: Understanding Cultural Bias
Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.
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I nuovi dati 2017 sulla pirateria audiovisiva in Italia
Il fenomeno della pirateria audiovisiva si attesta al 37%, due punti percentuali in meno rispetto al 2016, i giovanissimi tendono a piratare meno
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Beyond Binary: The lives and choices of Generation Z
The latest thought piece from Ipsos Thinks pulls together existing and new analysis, as well as brand new research, to provide a better understanding of this latest generation, Generation Z.
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I nuovi trend di consumo alimentare presentati all'Assemblea Nazionale di Unaitalia
Gli italiani amano il pollo. Negli ultimi cinque anni i consumi di carni avicole sono aumentati del 24%. E per il 54% della popolazione pollo e tacchino sono oggi la principale fonte di proteine. Sono alcune delle indicazioni emerse dall’indagine Ipsos presentata a Roma nel corso dell’Assemblea Nazionale di Unaitalia