Are You Leveraging Your Path to Purchase as a Path to Growth?

Technology has created an omnichannel world that is bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviors.

Schrijver(s)

  • Hans Raemdonck Ipsos Marketing, België
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Marketers are scrambling with how to deal with this new reality – and often there is a lack of insight on how the paths to purchase are influencing sales and how they can be leveraged to drive business growth. To help gain an understanding of today’s opportunities, we need to define a clear framework of the path to purchase and identify what needs to be influenced to help marketers and retailers develop a successful path to purchase strategy.

Schrijver(s)

  • Hans Raemdonck Ipsos Marketing, België