[Webinar] KEYS - Feeling the pressure? Consumers and the Polycrisis

Ipsos | KEYS | Webinar | Consumers | Inflation | Polycrisis

Polycrisis is a new word in our language, describing a situation where we are dealing with a series of crises all at the same time. Alarm bells have been sounding as the world considers whether the cumulative impact of these crises will be greater than the sum of its parts.

Meanwhile, life goes on. Consumers continue to make choices about how and where to spend their money. And businesses continue to adapt, trying to ensure they are in the best possible shape to succeed in today’s evolving circumstances.

In the next episode of our KEYS webinar series, we will be assessing the dynamics of public opinion as 2023 reaches its halfway point. As we do so, we’ll reflect on the implications for brands and for business, on the lookout for evidence to help us understand what’s changing – and what’s staying the same. While we are facing many global problems, the impacts really do differ by country, context and category.

On the agenda:

Crises, what crises?

Against the backdrop of the pandemic, economic uncertainty and political instability, we reflect on how citizen-consumers around the world are reacting, as we set out the challenges facing brands, businesses and government organisations. Our review includes a special focus on Brazil and Latin America.

Innovating in uncertain times

A tricky economic climate doesn’t mean brands should stop innovating and renovating. Quite the opposite, in fact. We share new research to support effective portfolio strategies – learning lessons from the past, being clear about the risks and identifying the available opportunities.

Resilience and Dynamism

The Asia Pacific Region is home to some of the world’s fastest-moving economies. Our tour of the region includes a look at the ingredients for business success, as we review how best to understand consumers and build strong commercial foundations for the future.

We do hope you will be able to join us.

The sessions will include a Q&A with our presenters.

Download the presentation

Full briefing deck

All KEYS Webinar recordings and presentations are available here.