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  Publicação

  Consumers demand innovation from their energy suppliers

  New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.

  08.12.22
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  Publicação

  Where brands and retailers should place their bets this holiday shopping season

  Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.

  28.10.22
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  Pesquisa

  Introducing Synthesio’s trend discovery engine: Topic Modeling

  Topic Modeling will be available on the Synthesio platform on 20th July. Our AI-powered discovery engine automatically scans, categorizes, and visualizes hundreds of thousands of online conversations using the power of machine learning to help you uncover unknown or hidden phenomenons and make trend analysis much easier!

  11.07.22
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  Publicação

  We d̶o̶n̶'̶t need to talk about ads

  Why only some advertising gets talked about on social media and becomes famous

  10.03.21
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  Pesquisa

  COVID-19 one year on: Global public loses confidence in institutions

  Tracking survey data shows who gained and lost with the public over the past year.

  05.03.21
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  Pesquisa

  The impact of race, ethnicity, and national origin on opportunities: Perceptions and personal experience

  Survey for the World Economic Forum explores how much access to employment, education, housing, and social services is influenced by ethnicity and national origin across 27 countries

  26.02.21
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  Publicação

  One year on, most don’t see an end to the pandemic before the end of 2021 – if at all

  Tracking survey data shows how threats associated with the pandemic and expectations in eight countries have changed over the past year

  25.02.21
• Pesquisa

  What Worries the World – February 2021

  Almost two-thirds (64%) of the public across 27 countries say things in their country are heading in the wrong direction. Coronavirus remains the number one concern in our global survey – a place it has occupied for almost a year.

  24.02.21
• Pesquisa

  Global attitudes : COVID-19 vaccines

  COVID-19 vaccination intent has risen in the past few weeks.
  New Ipsos-World Economic Forum global survey highlights the increasing demand for COVID-19 vaccines and diverging views on whether vaccination should be mandatory.

  09.02.21
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  Automóvel Publicação

  O Futuro da Mobilidade: secção de conteúdos - papers e webinars

  O tema da mobilidade está em constante evolução, com o aparecimento de novas tecnologias de enorme potencial, capazes de mudar a forma como nos deslocamos e viajamos. Mas como é que este cenário de mobilidade em constante mudança afeta o comportamento do consumidor no futuro? À medida que avançamos em direção a um futuro que combina as três principais tendências de mobilidade - condução autónoma, mobilidade elétrica e mobilidade partilhada - exploramos o pensamento mais recente do consumidor sobre estes tópicos e qual o seu verdadeiro significado.

  29.10.20
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  Marketing Publicação

  Marketing em tempos de mudança

  Repensar as 8 motivações da compra no contexto COVID 19.

  09.09.20
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  Saúde pública Publicação

  Responding to COVID-19 in African Countries

  The COVID-19 pandemic continues to impact societies, not only in terms of health, but also social and economic conditions and day-to-day life.

  31.08.20