Digital & Connected Health
Digital and connected health have transformed the way in which healthcare is consumed and delivered…
As a pioneer in the digital health space, Ipsos can provide bespoke solutions that will help you adapt and accelerate your success in this fast-moving landscape.
How can we help you?
Through strategic engagements, we provide invaluable insights and data-driven decision support – empowering you to achieve successful market entry and sustainable growth in three key areas:
- Connected devices & diagnostics
- Digital therapeutics (DTx)
- Digital drug companions
Your key business questions answered
These are just some of the business challenges we’ve solved…
- Where should I focus in digital and connected health?
- What is my potential market size and business case?
- What are the unmet needs for patients and/or HCPs in therapy X?
- What is the optimal way to co-create a solution that will meet end-user needs?
- How can we fill our innovation pipeline to prepare for that future?
- How do I generate proven outcomes and achieve payer coverage?
- How can we optimise our user experience (UX) and customer engagement?
Why Ipsos for digital and connected health research?
As early entrants in the digital health arena, Ipsos has tested myriad health innovation concepts with doctors, patients and consumers. We’ve delivered research-based perspectives at key industry conferences and partnered with leading think tanks. This experience, coupled with our healthcare and commercialisation expertise honed over decades, distinguishes us in the digital health industry.
Recent thought leadership
PoV: A Dose of Digital: Can Pharma Make DTx a Healthy Business?
Playbook: DTx Playbook for Development & Commercialization of DTx
PoV: Direct-to-Consumer Business Model for Digital Health
PoV: Beyond the Hospital Walls: How Digital Technology Drives Care within the Home
Talk to us today.