Real-World Evidence
Understanding the patient perspective is paramount to clinical and commercial success in today's healthcare landscape. Ipsos harnesses the power of Real-World Evidence (RWE) to ensure patient voices are heard, leading to impactful healthcare solutions.
Our Direct-to-Responder studies gather evidence directly from patients, carers, healthcare practitioners, payers, and regulators, providing a comprehensive, real-world perspective. We specialise in Patient-Centric Evidence (PCE) studies, capturing the lived experiences and preferences of patients using cutting-edge methodologies. These studies offer unbiased insights, going beyond data points and statistics to represent the patient as a person. This ultimately leads us to help our clients bridge the gap between the generation of scientific evidence and decision-making.
Our Direct-to-Responder studies encompass:
- RWE for Publication: Generating robust evidence suitable for scientific dissemination.
- RWE Communities: Facilitating ongoing engagement and data collection within patient communities.
- RWE Ethnography: Providing in-depth qualitative insights into patient behaviours and experiences.
These approaches can be used independently or combined together, or with other study designs to amplify the patient's voice and maximise impact.
Comprehensive RWE support
Ipsos provides our clients with lifecycle solutions, including:
- Evidence planning & consultancy
- Primary RWE studies
- Secondary RWE studies
- Publication and evidence dossier creation
Over the past 3 years:
Our recent thought leadership:
PoV: The Power of the Patient's Voice: The Importance of PROs in Real-World Evidence
PoV: From Diversity to Discovery: Rewriting the Real-World Evidence Playbook in Asia Pacific
Ready to amplify the patient’s voice?
Contact us today to discuss how Ipsos can support your evidence generation needs and make the patient's voice a pivotal component of your healthcare strategy.