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Inspiring Better Healthcare

Commercial success in the healthcare sector means putting the patient at the heart of every decision...

What's New?

mother and son in silhouette standing in the sea at sunsetPOINT OF VIEW
Would you want to know?
As technology improves our diagnostic capabilities, and consumers seek greater understanding and control of their own healthcare, we explore the benefits and risks of early cancer detection.
Woman of colour listening to four AI generated personas in human form in a group settingNEW SOLUTION
Ipsos Launches GLP-1 PersonaBot
Ipsos’ latest innovation, which combines the power of AI with Ipsos Global Consumer Obesity Monitor data, is poised to transform how companies understand and engage with obesity treatment consumers…
Woman in supermarket raises hands to her head in confusion and worry over which products might cause cancerPOINT OF VIEW
Does everything really cause cancer?
Alarming headlines suggest they do. In this comprehensive paper, we cut through the noise and reveal the true cancer risk landscape.
chalboard drawing of the evolution of man from fish to computer 'loading' symbolPOINT OF VIEW
Healthcare vs Evolution: Can GLP-1s Rewrite Our Evolutionary Story?
With public understanding divided on the causes of obesity, this PoV transcends the debate between personal responsibility and disease status to offer a fresh perspective…
speedboat creates a figure-eight on the oceanPOINT OF VIEW
Mid-Year Oncology Review 2025: History Informs the Future
Ahead of ASCO ‘25, Ipsos’ NA oncology experts draw on KOL interviews to explore emerging therapeutic modalities for solid tumours and other key developments in cancer treatment.
african-american woman looking at heart rate on smartwatchREPORT
The Heart Truth: Understanding What We Don’t Know About Cardiac Health
Cardiovascular disease is the leading cause of death in Europe and US, yet public awareness of risk factors and symptoms is alarmingly low. Ipsos’ new survey uncovers significant knowledge gaps that need to be addressed to aid prevention and treatment strategies…