Suche
-
Ipsos Update - March 2022
Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
-
Making the most of our regrets
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.
-
Innovating in challenging times: Research during COVID-19
Doing research during a crisis allows businesses to better predict and prepare for what to do next.
-
Fashion, an ethical turning point?
Consumer views on the second-hand market and sustainability in the fashion industry.
-
Straw Wars: Plastic Reduction - a new battleground for Brand Reputation
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …
-
The evolution of shopper behaviour in 2020
In this changing world, retailers need to adapt to remain relevant and competitive.
-
Reale Anwendungsgebiete für virtuelle Technologien
«Virtual & Augmented Reality»-Systeme können als Technologien ein Beitrag dazu leisten, Marktforschung realitätsnäher, spannender und vor allem handlungsrelevanter für unsere Kunden zu gestalten.
-
Can financial services tackle health and wellness?
As consumers are looking beyond the traditional markets to address their health and wellness needs, there are opportunities for financial services companies to help people improve their holistic well-being.