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Ipsos Update – March 2019
March’s Ipsos Update presents our latest research on the future of the global population, ageing and attitudes towards automation. We also introduce new white papers on mothers in Asia, Japanese society and brand-building advertising campaigns.
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Drop in Consumer Confidence Accelerates in China and the U.S.
Increasing optimism in Mexico and Brazil contributes to Global Index stability
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Less than half of young Europeans consider themselves well prepared to enter the job market
Preparing the New Generation for the Future of Work.
A survey of European youth, employers and education actors
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What Worries the World - January 2019
The majority (57%) of people around the world think things in their country are on the wrong track. Financial/political corruption currently occupies the top spot for global concern with 33% saying this.
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Be bold, be creative, do research!
How early communication research enables marketers to make more creative, bolder advertising…faster.
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The Future of Work
Six in Ten Employed Adults Across 7-Countries Report Being Satisfied With Their Current Job. Job Satisfaction and Work Space are Connected.
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Global predictions for 2019
• Global predictions for the world economy are less optimistic than in 2018
• Many countries also expect public unrest in the coming year
• After a hot 2018, most expect global temperatures to continue to rise
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Ipsos Update – February 2019
February’s Ipsos Update presents our latest research on global predictions for 2019, personal data and childhood obesity. We also showcase new white papers on sustainable packaging, ‘lead users’ and China’s affluent consumers.
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The third moment of truth: Why sustainable packaging became a corporate necessity
As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability
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Should Brands Try to Change the World?
As more and more brands take on social issues, acceptance of short-term backlash, particularly through social media, will be par for the course