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What Worries the World - January 2019
The majority (57%) of people around the world think things in their country are on the wrong track. Financial/political corruption currently occupies the top spot for global concern with 33% saying this.
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Be bold, be creative, do research!
How early communication research enables marketers to make more creative, bolder advertising…faster.
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The Future of Work
Six in Ten Employed Adults Across 7-Countries Report Being Satisfied With Their Current Job. Job Satisfaction and Work Space are Connected.
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Global predictions for 2019
• Global predictions for the world economy are less optimistic than in 2018
• Many countries also expect public unrest in the coming year
• After a hot 2018, most expect global temperatures to continue to rise
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Ipsos Update – February 2019
February’s Ipsos Update presents our latest research on global predictions for 2019, personal data and childhood obesity. We also showcase new white papers on sustainable packaging, ‘lead users’ and China’s affluent consumers.
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The third moment of truth: Why sustainable packaging became a corporate necessity
As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability
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Should Brands Try to Change the World?
As more and more brands take on social issues, acceptance of short-term backlash, particularly through social media, will be par for the course
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As 2019 Kicks In, Consumer Confidence Soars in Brazil and Mexico while Dipping in China, Turkey and France
Month-over-Month Uptick Too Small to Buck a Downward Trend
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Ignorance and Distrust Prevail about What Companies and Governments Do with Personal Data
Ipsos and the World Economic Forum are launching a research program to track and decode public understanding and acceptance of new technologies across the globe
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First ever UNWTO/Ipsos Survey – Citizens recognize the positive impact of the sector
According to the first ever global survey conducted by the World Tourism Organization (UNWTO) and Ipsos, 47% of respondents think ‘they live in cities with a high number of tourists’. Over 50% considers tourism has a positive impact in generating wealth and promoting cultural exchanges, and 49% feel there should be measures to improve tourism management. Only 12% of respondents favour limitations to the number of visitors.