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Driverless Futures?
Self-driving cars create both opportunities and uncertainties for the public. How can we find out what the public thinks about a technology that doesn’t yet exist?
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Selling Creative Research Short?
How creative research can help measure and fuel long-term campaign effects
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Ipsos Launches Simstore Virtual Solutions
An online, highly-automated platform offering a suite of virtual shopper and packaging solutions.
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Ipsos Update - April 2019
This month’s edition features Ipsos research and thinking on technology and healthcare, nationality and inclusivity, Indian cuisine, virtual reality, text analytics and more.
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Connected Health: A roadmap to success
Connected Health is moving into the mainstream – how will this change the traditional structure of healthcare?
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Consumer Confidence March 2019
Drops in Sweden, Italy, and the U.S. Balanced by Gains in South Africa, Brazil, Spain, France, and Mexico.
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Virtual Reality: Hype or the Future?
Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?
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Human Papillomavirus in Europe
New research highlights differing awareness levels and knowledge of the human papillomavirus (HPV) across Europe
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Global Advisor: Views on Aging
Ipsos global study finds high levels of concern about aging and paints a worried picture of later life.
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#IWD2019: Women in Society today
Global study find that majority of men acknowledge that gender equality can only be achieved with men’s support, however half think they are being expected to do too much