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Ipsos Update – June 2021
Global population dynamics, empathy in healthcare, the pandemic experience in Africa and a focus on Italy are all featured in this month’s round-up of the latest research and thinking from Ipsos teams around the world.
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We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous
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How to drive sustainable brand growth?
A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
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The Power of Christmas [Webinar recording]
We are getting closer to Christmas and we - Ipsos in Switzerland - wanted to make you a gift. We are pleased to invite you to watch a 10-minutes recording designing to be entertaining and serious at the same time. We name it "The Power of Christmas", it shares our point of view and helps understand consumers' feedback about 5 Christmas 2020 ads.
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Ipsos Studie in der Schweiz: Machen Sie Ihre Marke begehrenswert
Ipsos Schweiz hat im Auftrag von Screenforce eine aktuelle Studie zu diesem Thema durchgeführt. Screenforce ist die Initiative der TV-Vermarkter in Deutschland, Österreich und der Schweiz für Fernsehen und Bewegtbild. Die 12 Partner repräsentieren gemeinsam 95 Prozent des TV-Werbemarktes in den DACH-Ländern. Im Fokus von Screenforce stehen Forschung, Marketing und Kommunikation für die Gattung TV und Bewegtbild.
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World Luxury Tracking: Between new constraints & new expectations
Between new constraints & new expectations... A luxury that is reinvented, more aspirational than ever before. Ipsos unveils the results of its annual barometer of luxury consumption trends, the World Luxury Tracking (WLT) study.
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The power of social intelligence and survey data to drive brand growth
We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?