Coronavirus

The voice of the consumers about sustainability we are capturing at Ipsos were getting louder and louder before Covid-19, and we see no reason this would change “the day after” the crisis.

This month’s edition of Ipsos Update brings you a round-up of the latest research and analysis from Ipsos teams around the world.

COVID-19 overtakes all other issues in Ipsos’ What Worries the World survey with the highest level of concern recorded for any category since the series began.

Two in 5 high income respondents want economy to reopen compared to a third of low-income.

Hard hit Italy and China support reopening.

This fourth edition sees us bring together our latest research on coronavirus and draws on our surveys, social media monitoring and the analysis of our teams around the world.

What’s next for brands during the COVID-19 pandemic?

Citizens want economic recovery actions to prioritise climate change.

Consumer confidence and poll on economic outlook show doubts about recovery ahead.