Kreativität

Misfits
Creative Effectiveness Veröffentlichung

MISFITS: How creativity in advertising sparks brand growth

Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
Ipsos | Webinar | Creativity | Advertising
Creative Effectiveness Webinar

Train your creative muscle to spark brand growth… join the Misfits webinar marathon

Join us for an exclusive marathon webinar journey with Ipsos' Creative Excellence Team!
We see with our mind, not just with our eyes | Ipsos
Innovation Veröffentlichung

We see with our mind, not just with our eyes

This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.
Selling Creative Research Short? | Ipsos Creative Excellence
Werbeforschung Veröffentlichung

Selling Creative Research Short?

How creative research can help measure and fuel long-term campaign effects
Be bold be creative
Werbeforschung Veröffentlichung

Be bold, be creative, do research!

How early communication research enables marketers to make more creative, bolder advertising…faster.