Marke

Marken haben keine Kontrolle mehr. In einer dynamischen Welt sind Menschen. Marken können starke Verbindungen herstellen und mehr in ihr Leben bringen, indem sie ihre Erwartungen aktiv gestalten.

2021 Anholt-Ipsos Nation Brands Index: Canada and Japan overtake the U.K. to round out the top three; U.S. sees reputational gains from 2020.

Time for a strategic reset?

This special tenth edition of our Signals digest recaps on the content we have featured across the series and looks back at some of the defining moments of the crisis so far.

Please join us for a complimentary webinar on the effectiveness of distinctive Brand Assets.

What’s next for brands during the COVID-19 pandemic?

As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.