Segmentierung

The fragrance code: Unlocking desire across generations

The segmentation of sustainability

The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.

Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.

Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.