Social Listening

Our new Ipsos Views paper from Ipsos’ Social Intelligence Analytics team examines the journey of social media data, from tech platforms to research solutions.

We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?

This ninth edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.

With the situation changing daily, the focus of online COVID-19-related conversation is constantly evolving in response.

This digest brings together our latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our Ipsos teams around the world.

In a world of constant data flow, how can you avoid the pitfalls of trying to analyse too much? Ipsos's latest white paper explores the shift towards digital-first approaches in order to find out not just more, but what's more important.

Social media data links the impact of Coronavirus epidemic and global economic fears.

Remote sensing – satellites, drones, social listening & AI – are changing the way we collect data.

It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.