Social Media

While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.

New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.

Synthesio has released a new report exploring the #Wellness community on Twitter to uncover the top trends that brand marketers and insights pros need to know as they head into 2023.

Four takeaways from Synthesio social data about 2022 global Fashion Weeks.

Corporate communicators must determine whether the risks outweigh the rewards of communicating on social media.

Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.

Synthesio CMO Allen Bonde discusses how to identify lead users as sources commercial innovation opportunities.

As competition among universities rises, many are turning to social listening to attract students and grow their brands.

Four criteria for picking the right consumer insights tool for your organization.