Social Listening

While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.

New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.

Synthesio has released a new report exploring the #Wellness community on Twitter to uncover the top trends that brand marketers and insights pros need to know as they head into 2023.

Four takeaways from Synthesio social data about 2022 global Fashion Weeks.

Synthesio CMO Allen Bonde discusses how to identify lead users as sources commercial innovation opportunities.

As competition among universities rises, many are turning to social listening to attract students and grow their brands.

Four criteria for picking the right consumer insights tool for your organization.

Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.

Social listening 2.0 is here. AI-enabled consumer intelligence solutions enable market research and insights pros to spot trends and stay ahead of the market.