Strategie

Erwarten Sie das Unerwartete: Die strategische Macht der Segmentierung | Ipsos
Segmentierung Ipsos Voices

Erwarte das Unerwartete

Die strategische Macht der Segmentierung.
How to grow a premium brand during a recession | Ipsos
Marken Veröffentlichung

A little happiness goes a long way: How to grow a premium brand during a recession

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
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