Werbeforschung

This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.

May’s edition presents Ipsos’ latest research and thinking on topics including climate change, our ‘vices’ – or morally questionable behaviours, driverless cars, shopper technology, creative advertising and trends in MENA.

How creative research can help measure and fuel long-term campaign effects

March’s Ipsos Update presents our latest research on the future of the global population, ageing and attitudes towards automation. We also introduce new white papers on mothers in Asia, Japanese society and brand-building advertising campaigns.

How early communication research enables marketers to make more creative, bolder advertising…faster.