KSA Primary Consumer Sentiment Index - January 2026
The latest findings from Ipsos Saudi Arabia’s Primary Consumer Sentiment Index (PCSI) for January 2026 show sustained forward-looking confidence among consumers. The total index stands at 72.2, reinforcing Saudi Arabia’s position as one of the most optimistic markets globally.
Saudi consumer sentiment has returned to baseline in January 2026, with the Primary Consumer Sentiment Index moving back above the 2025 average. This reflects a normalization following the softer period seen between September and November, rather than a sudden surge in confidence. Improved job security is the key driver behind this stabilization, showing the strongest uplift versus recent waves and acting as the main anchor for overall sentiment. At the same time, current personal financial conditions have recovered compared to November, though they remain below early-2025 highs, indicating a continued sense of caution.
Looking ahead, confidence in the future remains consistently strong. Expectations for both the economy and personal finances stay elevated, reinforcing optimism about the months ahead. However, this confidence remains selective: comfort with major purchases and household durables is still lower, highlighting that improved sentiment does not automatically translate into free-spending behavior.
The Primary Consumer Sentiment Index is a global index conducted monthly by Ipsos across 22 countries in collaboration with Thomson Reuters, and measures consumer attitudes towards the current and future state of the local economy, consumers’ personal financial situation, as well as confidence to make large investments and ability to save. The survey has been running monthly in Saudi Arabia since 2010.
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