Ramadan 2026 in Egypt: The Series Leading the First Week
Ramadan in Egypt is never just about television. It is about routine. About gathering after iftar. About conversations that start in the living room and continue in group chats. It is about choosing which story will become part of your month.
This year, expectations were high from the start. Viewers entered Ramadan expecting:
- A broader mix of genres, from suspense and historical drama to romance and action.
- Established stars returning to the screen.
- Higher production standards and more cinematic storytelling.
To understand what was truly shaping Ramadan viewing, Ipsos conducted a national quantitative survey among Egyptians between February 18-24, 2026, tracking 20 premium Ramadan series.
The tracker aimed to measure which series audiences anticipated the most, which ones they planned to watch, and how much they liked it.
Ramadan viewing is strong, and multi-screen
Ramadan series continue to dominate Egyptian screens:
- 88% say they regularly watch Ramadan dramas.
- 1 in 2 say have at least one paid streaming subscription.
- 9 in 10 watch series on TV and online streaming services.
In Cairo, digital viewing is even stronger:
- 55% have paid streaming subscriptions.
- 95% watch Ramadan series through online platforms and TV.
Yet regardless of the platform, the experience remains collective. What matters is not only what people watched, but what they talked about.
What people heard about vs what they planned to watch
At the start of Ramadan, some titles were everywhere, heavy promotion, strong trailers, constant visibility across platforms.
In terms of awareness, Ali Klay clearly led, with 51% of Egyptians saying they had heard about it. It was followed by Darsh, while El Set Monaliza closely trailed behind.
These titles dominated early exposure and marketing presence:
- Ali Klay (51%)
- Darsh (39%)
- El Set Monaliza (38%)
- El King (38%)
- Fakhr Al Delta (35%)
- Sawa Sawa (35%)
- Kan Ya Makan (34%)
- Ein Sehreya (33%)
- Efrag (32%)
- We Nensa Elly Kan (32%)
But when we asked people which series they planned to follow this Ramadan, the ranking shifted.
Four titles emerged at the top of planned viewing, each capturing 11% of audience intent: Ein Sehreya, Kan Ya Makan, Darsh, and El Nos Al Thany. Ein Sehreya, which ranked lower in awareness at 33%, rose to the very top in viewing intent. Meanwhile, Ali Klay, despite leading awareness at 51%, ranked at 9% in planned viewing.
Top series by planned viewing
- Ein Sehreya (11%)
- Kan Ya Makan (11%)
- Darsh (11%)
- El Nos Al Thany (11%)
- El King (10%)
- Sohab El Ard (10%)
- Heya Kemia (9%)
- Fakhr Al Delta (9%)
- Ali Klay (9%)
- Efrag (9%)
The early leaders: who resonated most?
The most talked-about titles are not always the most watched. Reputation and positive sentiment often matter more than volume alone.
Let us now focus on the top five titles in planned viewing and analyze them using additional performance metrics, including Ipsos’ proprietary Social Reputation Score (SRS). The SRS combines three elements:
- Volume: how often the title is discussed
- Sentiment: whether reactions are positive or negative
- Engagement depth: how strongly people interact (shares, comments, debate)
These elements are weighted and combined into a single score from 0 to 100 that reflects the strength and quality of reputation. A higher score indicates a stronger reputation.
1- Ein Sehreya: Setting the early standard
Ein Sehreya currently holds the strongest overall Social Reputation Score of Ramadan (72.2).
People were positive around the casting choice of the series, specifically on the duo of Essam Omar and Bassem Samra, while discussing the beauty of scenes without scripts, mentioning that it takes great acting skills to convey whole messages without uttering words.
Among those who have already watched it, the response is strong and consistent. The series records an overall likeability score of 8.4. Nearly half (45%) describe it as highly anticipated, while 46% believe it will become one of the biggest hits of Ramadan. It is also actively part of daily conversation, with 46% saying they talk about it with friends and family.
In addition, Ein Sehreya generated more than 5M engagements (likes, comments, shares, reposts and saves) during the first week, with 70% of online sentiment classified as positive, reinforcing its strong and favorable reputation.
What viewers are saying online about Ein Sehreya:
“The director's skill lies in conveying information and character transformations without uttering a single word in Ein Sehreya.”
“Everyone is talking about how beautiful the shots in the Ein Sehreya series are.”
Ein Sehreya currently combines anticipation, approval, and strong word of mouth making it the most complete performer so far.
2- Kan Ya Makan: A story that feels close to home
Kan Ya Makan holds a strong and steady position this Ramadan with an SRS of 63.1, driven by emotional depth and social relevance.
People appreciated the slow pace of the series, mentioning its calming effect on the viewers, with Maged El-Kidwani and his acting skills making it as the sole favourite in the series. The theme song was also positively viewed, with many applauding Medhat Saleh on voice.
Among those who have watched it, the reaction is clearly positive. The series records an overall likeability score of 8.3, with 45% describing it as highly anticipated. 50% say they talk about it with friends and family, and 50% expect it to become one of the big hits of Ramadan.
Kan Ya Makan also recorded 655K engagements during the first week, with 51% of online sentiment classified as positive and 47% neutral. This reflects solid audience interaction, with reactions that are largely favorable and balanced.
What viewers are saying online about Kan Ya Makan:
“The most beautiful series theme song of the year #Kan_Yama_Kan #Medhat_Saleh” 💜 Truly beautiful 💜”
“I absolutely loved the series "Kan Ya Makan"! Every scene leaves you eagerly anticipating the next one, and the plot is fast-paced and straightforward.”
Kan Ya Makan stands out not for noise, but for relevance. It is a series that sparks discussion at home, a sign that its impact extends beyond the screen.
3- Darsh: Suspense that keeps people talking
Darsh is emerging as one of the most talked-about and positively received titles this Ramadan, recording a Social Reputation Score of 53.0.
The casting choice of Mustafa Shaaban, specifically during trailers, received positive enhancements, while many scenes, despite the series' genre, were made into funny relatable memes online.
Among those who have watched it, the response is particularly strong. It records an overall likeability score of 8.6, one of the highest so far. More than half of aware audiences (51%) describe it as highly anticipated, while 50% say they talk about it with friends and family. Additionally, 45% expect it to become one of the major hits of Ramadan.
Online activity reached 259K engagements during the first week. Sentiment distribution shows 28% positive and 61% neutral conversation, indicating steady visibility with reactions that are balanced but still leaning favorably.
What viewers are saying online about Darsh:
“Star Mostafa Shaaban, in the series #Darsh, managed to combine all the elements of artistic creativity and surpass the success of all previous years. He proves every year that he is capable of offering something new to his audience. 👏💚”
“Darsh is of the nicest series.”
The combination of strong likeability and high anticipation suggests that Darsh is not just attracting viewers, it is keeping them engaged.
4- El Nos Al Thany: Strong approval and social momentum
El Nos Al Thany is emerging as one of the most strongly approved titles of Ramadan so far, achieving an SRS of 52.0.
People created positive buzz around the trailers, mentioning the attraction of the series and the casting choice.
Among those who have watched it, it records an overall likeability score of 8.7, the highest among the leading titles. Anticipation is also strong, with 57% describing it as highly anticipated. 59% say they talk about it with friends and family, one of the highest levels of social discussion recorded. Additionally, 55% expect it to become one of the biggest hits of Ramadan.
Its high likeability, strong anticipation, and active social conversation suggest that El Nos Al Thany is building both approval and momentum early in Ramadan.
During the first week, El Nos Al Thany generated 2,5K engagements online. Sentiment distribution shows 31% positive and 69% neutral conversation, indicating reactions that are balanced, with a meaningful share of favorable responses.
What viewers are saying online about El Nos Thany:
“The only series I decided to watch is “El Nos Al Thany” by Ahmed Amin because I loved the first one and the entire cast, especially Michel Milad and Hamza El-Aily. Nothing else has attracted me so far.”
“Wait for Al Nos El Thany for this season.”
Its high likeability, strong anticipation, and active social conversation suggest that El Nos Al Thany is building both approval and momentum early in Ramadan.
5- El King: Star power and strong presence
El King continues to hold a solid position this Ramadan, supported by strong approval and active social discussion, reaching an SRS of 58.6.
The promotional buzz coming from the actors initiated positive reactions, people's comfortable love towards Mohammad Imam was clearly visible, and the discussion of scenes, while low, showed anticipation for the upcoming episodes of the series.
Among those who have watched it, the series records an overall likeability score of 8.3. Anticipation remains high, with 50% describing it as highly anticipated. More than half of viewers (54%) say they talk about it with friends and family, and 48% expect it to become one of the major hits of Ramadan.
In terms of social activity, El King recorded 464K engagements during the first week. Sentiment distribution shows 24% positive and 67% neutral conversation, reflecting stable visibility with reactions that remain balanced.
What viewers are saying online about El King:
“#Mohamed_Imam is playing a completely new role for him... a down-to-earth guy who takes care of his mom and siblings ❤️🤭😂 But it doesn't matter, I still love him so much, the best ❤️❤️ #ElKing”
“This series looks really cool.”
Its combination of steady likeability, strong anticipation, and high levels of social discussion positions it as one of the Ramadan’s most visible contenders.
What week one tells us
After just one week, four key patterns are emerging:
- High awareness does not guarantee strong viewing intent.
- Emotional and socially relevant storytelling drives discussion.
- Word-of-mouth within personal circles is a powerful indicator of early momentum.
- Approval and anticipation together are stronger signals than exposure alone.
Success during Ramadan is rarely decided in the first week. But early patterns often signal which titles are building durable connection and which may fade once the initial curiosity passes.
The coming weeks will determine which stories truly define Ramadan 2026.
