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SIA Insights Services - HEALTH 2022
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Spotlight*Qatar: Views on Tech & Digital Trends
As digital tools become more essential to everyday life, people in Qatar are embracing innovation with intention and balance.
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Predictions 2025 - UAE Edition
What do people in the UAE expect 2025 to bring? Our latest report reveals insights into various aspects, including personal, economic, societal, and technological predictions.
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Igniting the Festive Frenzy through TikTok
The TikTok Marketing Science Eid post evaluation conducted by Ipsos emphasizes the significance of TikTok as a platform for engaging with the Eid community and provides insights into successful brand activation. TikTok becomes the vibrant hub for fulfilling all your Eid shopping desires, offering captivating content, enticing deals, and a virtual space that brings the Eid community together. Discover the Tik-Tastic Eid, to ignite the festive frenzy, influence your purchase decisions, and curate an unforgettable Eid experience.
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Impulsively Planned: A New Paradigm of Shopping Behavior in the Digital Era
A point of view on the impulsively planned purchases authored by Ramesh Redekar, Service Line Leader - Brand Health Tracking at Ipsos in UAE, and Mahmoud Shammout, Head of Research, and Insights at TikTok METAP.
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Global predictions for 2023
Following a very challenging couple of years in 2020 and 2021, many people around the world feel 2022 has been a little better. However, uncertainty about both short- and longer-term futures prevails. Global citizens are struggling to be optimistic about 2023 as most express concern about the state of the economy, the environment and world security.
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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
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From a Transaction to an Interaction: The Emotional Side to Shopping
A point of view on the emotional side of shopping, authored by Ramesh Redekar, Service Line Leader - Brand Health Tracking at Ipsos in UAE, and Mahmoud Shammout, Head of Research, and Insights at TikTok METAP.
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Ipsos Update - October 2022
Sustainability, inflation, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.