Shopping Redefined: How E-commerce is Reshaping Shopper Behavior in MENA

The Middle East is witnessing rapid expansion in the e-commerce market, making it one of the fastest-growing regions globally. In the upcoming years, the market is anticipated to experience a significant annual growth rate, leading to a substantial increase in market size.

However, this growth is not the only change taking place. There are also important shifts in shopper behaviors and attitudes towards online shopping. These shifts involve changes in the way shoppers plan their journeys, choose their products, and their shopping frequency and expenditure.

This report will delve into these transformations providing brands and retailers with insights as they continue to navigate the growing world of e-commerce.