Spotlight*KSA - Shopper Behaviour & Attitudes
Despite valuing products over experiences, shoppers in Saudi Arabia are quite deliberate in their purchase decisions.
In this report of the Spotlight*KSA series, we delve into the topic of shopper behaviour in the Kingdom. The report reveals that shoppers in Saudi Arabia are very thoughtful in their purchasing decisions, demonstrating mindfulness around spending. This careful approach is marked by a tendency to plan purchases, search for deals, and stick with familiar brands rather than explore new ones. Arab expats, in particular, highly demonstrate this mindful behaviour. Despite being sensible shoppers, there's a clear desire for material goods, with the majority of shoppers still preferring to spend on products rather than experiences. However, affluent consumers break this trend, showing a greater preference for spending on experiences compared to other income groups.
Click below for the full report.
