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Brand Influencers Survey

Reality TV's Viral Power: How the Middle East Turns On-Screen Drama into Cultural Phenomena

Reality TV in the Middle East is no longer just a guilty pleasure, it has evolved into a cultural powerhouse.
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Brand Influencers Publication

How Inter-connected Communities Empower Marketers in Ramadan

Ipsos research reveals new and interesting insights about the Holy Month of Ramadan and how people's attitudes, lifestyles and behaviors are changing.
KEYS - Making a difference? Brands in real lives
Brands Event

[Webinar] KEYS - Making a difference? Brands in real lives

This Ipsos webinar series is dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.
Most influential brands in Egypt
Brand Measurement Survey

Most Influential Brands in Egypt - 2020

Ipsos' Most Influential Brands Survey for Egypt shows technology and digital brands in the lead, with 1 local brand making the top 10.
Top brands in UAE
Brands Survey

Most Influential Brands in UAE - 2019

Ipsos' Most Influential Brands Survey for the United Arab Emirates shows technology and digital brands in the lead, with 1 local brand making the top 10.
Global attitudes toward beauty | Ipsos
Women Survey

The biggest beauty influencer isn’t who you think it is

New global study looks at beauty standards, ideals, and routines. With all of the attention paid to online beauty influencers, beauty brands may be missing out on a key target: mothers.
Most Influential Brands in KSA
Brands Survey

Google is Saudi Arabia’s Most Influential Brand, According to Ipsos Survey

Ipsos Most Influential Brands Survey for KSA shows Tech & Digital brands in the lead, 2 local brands make the top 10