Home
Brands

Brands

Society News

The 2026 Ramadan Handbook – UAE Edition

Unlock deep insights into the Ramadan season with our 2026 Handbook. From identifying shopping trends to profiling five key consumer personas, this report highlights attitudes towards brand communication and reveals which 10 brands currently stand out in the Ramadan landscape from a consumer perspective.

04.02.26

Woman drops off a package | Brands | Coronavirus world | Ipsos

Brands Publication

Brand rituals in a low-touch world

What’s next for brands during the COVID-19 pandemic?

22.04.20

Brands Publication

Brand growth in times of crisis

Revisiting brand-building during the COVID-19 pandemic.

08.04.20

Old man wearing mask | Ipsos | Covid-19 | Coronavirus

Public Health Publication

COVID-19: The Creative Fightback

How brands can help people to win the war to survive, then revive.

26.03.20

Brands Survey

Google is Saudi Arabia’s Most Influential Brand, According to Ipsos Survey

Ipsos Most Influential Brands Survey for KSA shows Tech & Digital brands in the lead, 2 local brands make the top 10

15.04.19

Consumers Publication

The third moment of truth: Why sustainable packaging became a corporate necessity

As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability

29.01.19

Marketing Publication

Does Byron Sharp's Philosophy Work for Innovation?

Can marketers use Byron Sharp’s principles to help them launch successful innovations?

08.02.18

Social Media Publication

How to Avoid an #EpicFail

For brands to better leverage the increasingly connected world of social media, we’ve created a safe environment to test out ideas, concepts and campaigns. Welcome to Ipsos Digital Communities.

05.02.18