The 2026 Ramadan Handbook – UAE Edition

This year’s Ramadan Handbook reveals that despite widespread perceptions of advertising overload, Ramadan advertising continues to connect with consumers. Although many feel the month has become more commercialized over time, certain brands still maintain strong emotional connections and clear associations with the Holy Month. Beverage brands such as Vimto, Tang, Rooh Afza, and Al Ain Water are strongly linked to the Holy Month. Alongside this, trusted food brands like Almarai and Sadia continue to hold a clear association with Ramadan, while retailers and platforms such as Carrefour, Lulu, Amazon, and Noon are also closely connected to the broader shopping experience.

For a deeper understanding of the consumer behaviors and preferences during Ramadan, click below to explore the complete report.