Consumer Behaviour

One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.

Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.

September sees a 0.1 point rise from June to 50.5.

A Glimpse into MENA's Most Disruptive Generation

Brands need to connect with shoppers in the moments that matter most.

This month's global consumer confidence reaches 50.9

At a time when technology has the potential to change the way we travel, this new white paper reveals global consumer attitudes towards the prospect of fully automated cars.