Consumer Behaviour

As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.

Global consumer confidence index has barely changed since the COVID-19 virus outbreak, but China’s national index is down by more than four points.

Half of the 24 economies surveyed show a significant three-month decline in their Consumer Confidence Index.

A new approach to Point of Sales activation

In Ipsos’ latest CX-focused white paper based on ground-breaking research, Chief Research Officer, Jean-Francois Damais, reveals the five building blocks of an emotional customer-company connection and how they vary in importance by sector.

Strongest gains in optimism observed in Argentina, Turkey, China, and France; Japan, Spain, India, and Sweden see significant drops.

Eleven out of 24 countries see a significant increase in confidence over the last three months.

June 2019 sees the Ipsos Global Consumer Confidence Index at 49.6, up 0.3 against last month, at the same level it was three months ago, but down 0.8 of a point over the past year. Uptick in optimism in India, the U.S. and several European markets. Japan, Saudi Arabia and Australia show signs of slowdown. Latin America and South Africa still in a slump.

Survey Spotlights “Global Affluencers” – First to try. First to buy. The Powerful Global Target Group Driving Purchases and Early Adoption Across Category.