Digital

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In the fast-paced world of media consumption, brands face challenges in connecting with consumers. Ipsos and TikTok conducted a research study to explore the impact of emotional resonance and goosebump-inducing content on digital media platforms.

This has been a year of momentous change – real and anticipated. As we pause to reflect at the end of the year, we present some Ipsos research highlights you may have missed during the dizzying events of 2020.

Since the COVID-19 pandemic hit the MENA region, drastic changes took over the media advertising industry.

Written By Elie Aoun, CEO, Ipsos Media Cluster in MENA, for ArabAd Magazine.

In a world of constant data flow, how can you avoid the pitfalls of trying to analyse too much? Ipsos's latest white paper explores the shift towards digital-first approaches in order to find out not just more, but what's more important.

In this changing world, retailers need to adapt to remain relevant and competitive.

Recognising the importance of having fast, accessible and dynamic research findings, Ipsos has made the decision to acquire a majority stake in Data Liberation, a UK-based company highly specialised in automated reporting.

Ipsos in UAE is now a member of the IAB in GCC, a not for profit trade association for digital media, data-driven marketing and advertising.