Media

A study of internet, content, and technology consumption in Saudi Arabia, UAE, Qatar, Bahrain, Kuwait, and Oman.

Understanding the Impact of COVID-19 on people’s attitudes, behaviors, and future outlook across key sectors.

An in-depth look into the online world, through consumer-based insights about the ICT sector in the Middle-East.

Online audience measurement body UKOM (UK Online Measurement Ltd.) has appointed Ipsos as the new supplier of the UK industry standard for online audience measurement from January 2021.

July’s edition of Ipsos Update presents our latest research and white papers on topics including refugees and human rights, online security and trust in the media, Out of Home advertising and subscription services.

It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.

How early communication research enables marketers to make more creative, bolder advertising…faster.

Survey Spotlights “Global Affluencers” – First to try. First to buy. The Powerful Global Target Group Driving Purchases and Early Adoption Across Category.

While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?